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3. Strategic Questions and Recommended Strategies | ![]() |
Against the preceding background two strategic questions were posed by the Panel. One is market driven, the other is technology driven.
The market driven question is:
“How best can the Irish Construction Industry produce an efficient and sustainable infrastructure and meet the other requirements of the market, together with the economic, social, environmental and regulatory conditions of the world of 2015?”
The technology driven question is:
“How best can the Irish Construction Industry make use of knowledge based and other relevant technologies and product possibilities including those from other industries to develop and sustain a competitive market in the world of 2015?”
3.2 Strategic Approach
The strategic approach is that the physical infrastructure and the industry that creates it will operate to European standards in 2015. The target may be ambitious but the attitude recognises that Ireland will be even more fully integrated into Europe in 2015, that a quality infrastructure underpins our economic and social partnership with Europe and that construction Ireland will be part of construction Europe and will account for 15 to 20 per cent of GNP in terms of output and employment.
3.3 Strategic Vision
The vision of the built infrastructure is that it is an accepted and integrated part of the European infrastructure of 2015. It is one that is user and environmentally friendly, sustainable, maintained, maintainable and efficient. It also provides a sense of place for the individual. Housing is available, industrial parks are environmentally managed and the offices and distance working systems of the information society represent environmental gains for the urban system and for the individual. Technology has reduced the intrusiveness of waste management systems and sewage disposal. Road and rail transportation is a network that has reduced congestion in cities and towns and has completed its primary route development programme. Networking between transportation elements is well established. The built infrastructure is a valued and recognised component of economic and social development and national wealth.
The vision of the industry that produces the built environment, the construction industry, is one that is high in public esteem. It is an industry that uses the best technology to improve the living environment, building beautiful buildings and creating towns in which people are happy to live, work and play, providing good and affordable housing and efficient uncongested infrastructure. People are glad to commission construction in the knowledge that it will be reasonably free of worry and conflict and that the end product is safe, healthy and easy to maintain. School leavers and graduates are eager to enter a prestigious, rewarding, creative and secure career which contributes to improving the environment. Information technology liberates designers and managers for more creative tasks and to select well proven products and constructions. Contractors use IT to bid and network more effectively and to replace the dangerous and difficult site tasks by mechanisation, factory produced components and easy-to-use materials, leaving craftsmen to use their skills productively. Construction is viewed by government as a tool for underpinning the future society by providing efficient infrastructure when and where it is needed. The Irish industry is capable of selectively competing with and in Europe. It is a profitable industry that provides a margin for research, development and innovation.
The strategies proposed below are directed to move construction and infrastructure towards the above vision.
3.4 Needs
The achievement of the above strategic vision of construction and infrastructure by 2015 requires that the following needs be addressed:
3.5 Strategies
3.5.1 Preliminary
The Forum for the Construction Industry, which was established jointly by the construction industry and the Department of the Environment and Local Government in 1997 following the publication of the Strategic Review of the Construction Industry, is currently engaged in overseeing implementation of the recommendations of that review. It is recommended that any actions resulting from this report should be taken in full liaison with the Forum. This being a Technology Foresight exercise the strategies that are proposed below are those which are dependent at least in part on technology, education and training and they have medium to long-term objectives. They are loosely prioritised and are limited in number in recognition of budgetary and other financial realities and the intention is to recommend a few strategies that are likely to be implemented and that will make a difference. The idea is to start a change for the better that will gather its own momentum within the industry, the administration and society. A target spend of 1.0 per cent of construction output on RTD by 2015 is recommended.
3.5.2 Strategy No. 1 – Changing the Cultures
Application
Construction and Infrastructure
Objective:
To change the external and internal perception, culture and practises of construction and infrastructure to ones that are more appropriate to their national and European roles.
Suggested Elements
(Note: S denotes S&T and E denotes Education and Training initiatives)
Relevant Parties:
Department of the Environment and Local Government, Construction Industry, Council/Forum, Office of Science and Technology (OST), Primary/Secondary and Third Level Education, Third Level Research and Development, EU Framework Programmes
3.5.3 Strategy No. 2 – Information Technology
Application
Construction
Objective:
To introduce IT throughout the construction process
One of the recommendations of the strategic review of the construction industry, which was completed in 1997, is for a programme to establish linkages for the introduction of computerised documentation systems for the construction industry. This is to be funded jointly by the Department of the Environment and Local Government and the industry. The Forum for the Construction Industry is progressing this matter.
The Foresight strategy is for the introduction of IT into all aspects of the construction process. The present situation is that there is a wide range of software available and in use for design, management, stock control, quantities, estimating and finance. What is needed is a pro-active process to develop integrated customised and networked systems for construction by building on the existing systems.
Suggested Elements
Relevant Parties:
Department of the Environment and Local Government, Construction Industry Forum, OST, IT Industry, Department of Education, Third Level R&D, EU Framework Programmes.
3.5.4 Strategy No. 3 – STI Access and Transfer Centre
Application:
Construction and Infrastructure.
Objective:
To create a permanent centre/focus for the identification, dissemination, management, transfer and implementation of appropriate new technology and ‘best practice’ technologies into infrastructural development and maintenance and into the construction process. The centre to be customer and demand driven with a strong element of ‘ownership’ by the industry.
Suggested Elements
Relevant Parties:
Department of the Environment and Local Government, Construction Industry Forum, OST, Third Level Education.
3.5.5 Strategy No. 4 – Improving Competitiveness
Application:
Construction and Infrastructure
Objective:
To improve and sustain the competitiveness of construction and infrastructure.
In this context competitiveness is the ability to provide an infrastructure that meets customer and societal expectations for efficiency, quality, performance and life-cycle value.
Suggested Elements
Relevant Parties:
Department of Environment and Local Government, Construction Industry Council, OST, Third Level R&D, EU Framework Programmes, Enterprise Ireland.
3.5.6 Strategy No. 5 – Increasing Tradeability
Application:
Construction
Objective:
To develop and sustain the tradeability of the knowledge based and niche elements of construction.
The education and practical experience available to Irish architects, engineers and construction managers places them with competitive capability for Europe and beyond. There is also the potential for niche sub-contracting and craft inputs and added value building products.
Suggested Elements
Relevant Parties:
Department of Trade and Industry, Enterprise Ireland,(Trade Board, FÁS), Construction Industry Council, Department of Education and Science.
3.5.7 Strategy No. 6 – Sustainable Development - The built environment
Application:
Construction and Infrastructure
Objective:
To improve the contribution to sustainability of the construction process and of its end product, the built environment.
The built environment represents a substantial and relatively stable environmental resource and national asset. Most buildings and physical developments survive for several decades and some survive for centuries. As indicated in section 1.3, 45 per cent of construction output in Europe is in maintenance, renovation, modernisation and in creating new uses for existing buildings. The construction process and its end product is a substantial user of non-renewable resources such as land, geological materials and energy. A sustainability ethos is required for the construction and use life cycle aspects. This requires changes in approach and practice. Such changes and the associated educational programmes, technologies and skills are also tradeable.
Suggested Elements
Relevant Parties:
Building Materials Federation, OST, Department of the Environment and Local Government, Enterprise Ireland (FÁS) Design Sector, Third Level Education.
3.5.8 Strategy No. 7 – Materials Technology
Application:
Construction and Infrastructure
Objective:
To track and optimise the benefits to construction and infrastructure from advances in materials technology.
Construction has always been a strong user and adopter of technologies and the building products and materials sector of the industry is most engaged in R&D. In addition, the Construction Products Directive (CPD) provides a progressively more harmonised regulatory environment for the introduction of new and innovative construction products in the EU. Historically and healthily, a push-pull relationship has existed between manufacturing and the rest of the sector. The materials sector has seen construction as a large market opportunity and designers and builders have seen products as solutions to performance requirements. However, materials and manufacturing technologies are advancing at an ever-increasing rate and this is expected to continue. This creates the potential for achieving improvements in the efficiency, competitiveness, tradeability, performance and sustainability of construction and infrastructure. What is proposed is a structured co-operation between demand and supply in this area, specifically between the customer, design and contractor on the one hand and the manufacturer on the other.
Suggested Elements
Relevant Parties:
Construction Industry Forum, Department of the Environment and Local Government, OST, Third Level R&D.